BetMGM Partners with Charlotte Motor Speedway for North Carolina Sports Betting Access

Jim Dedmon-USA TODAY SportsBetMGM and the Charlotte Motor Speedway agreed to a North Carolina partnershipBetMGM has now gained North Carolina sports betting accessBetMGM is one of seven sports betting operators to apply for a sports betting license in the state

BetMGM has officially gained North Carolina sports betting market access.

The sports betting operator today announced a partnership with the Charlotte Motor Speedway, a motorsports and entertainment venue that hosts NASCAR events, to bring its online sports betting platform to North Carolina.

BetMGM is one of seven sports betting operators to apply for a North Carolina sports betting license. Each applicant must have a partnership with a North Carolina sports franchise, arena, or NASCAR track.

BetMGM Gains Access to Tarheel State

BetMGM expects to offer sports betting in North Carolina as soon as the state launches its program.

“We have been eagerly awaiting legal, safe, regulated online sports betting in North Carolina, a state with more than 10 million people and one of the most vibrant sports environments in the country,” said BetMGM CEO Adam Greenblatt in a press release. “BetMGM’s partnership with Charlotte Motor Speedway meets a great demand for entertainment from North Carolinians. Together we will deliver a premier and responsible gaming product that benefits many state agencies.”

The Charlotte Motor Speedway hosts the Coca-Cola 600 and Bank of America ROVAL 400 each year.

BetMGM is a “signature source” for sports betting in the country, said Charlotte Motor Speedway Executive Vice President and General Manager Greg Walter, with partnerships in every major league sport and venues across the country.

“With Charlotte Motor Speedway’s history of innovation, we wanted to move forward into this new era of sports entertainment with a progressive sportsbook. This partnership with BetMGM will bring sports fans new ways to enjoy their favorite events while expanding North Carolina’s tax base, supporting colleges and facilitating recruitment of major events for the future,” he said in a press release.

North Carolina has yet to announce its sports betting launch date, but BetMGM expects to be live in the first quarter of 2024. North Carolina Gov. Roy Cooper (D) recently announced that he hopes sports betting is live in the state in time for the March Madness tournament.

Five Partnership Announced so Far

BetMGM is one of five operators that has publicly announced its partnership.

The first seven North Carolina sports betting applicants are as follows:

bet365BetMGMDraftKingsFanatics Betting and GamingFanDuelPENN Sports Interactive (ESPN BET)Underdog Sports Wagering, LLC

FanDuel is partnered with the PGA Tour, Fanatics Betting and Gaming with the Carolina Hurricanes, ESPN BET with the Quail Hollow Club, and bet365 with the Charlotte Hornets. The remaining two operators have yet to make their partnerships public, but a DraftKings representative told Sports Betting Dime that it would make the announcement “soon.”